Launching a new car air freshener range into major retail stores.
We partnered with the team at Candy Kittens to support the launch of their car air freshener range, designed for distribution across major UK retailers including Halfords and online marketplaces such as Amazon.
Our role was to create a cohesive campaign that felt unmistakably Candy Kittens - bold, playful, and premium - while translating the brand into an entirely new product category.
Multi-channel retail rollout
Delivered a fully integrated launch across Amazon, retail websites, and physical stores - ensuring a seamless customer journey at every touchpoint.
Shelf-ready in major retailers
Designed in-store POS and wobblers engineered for high-impact visibility in competitive retail environments including branded back-drops and products stands.
Optimised for conversion
Created scroll-stopping A+ content designed to educate, engage, and drive purchase intent. Conversion-focused A+ content crafted to turn browsers into buyers.
The result: Successful product launch across digital and retail
Retail and e-commerce launch delivered
Content was successfully deployed across Amazon A+ and Halfords stores, supporting a strong product launch and generating immediate in-store sales.
