Bespoke Amazon A+ content, product photography, and visual storytelling for a global automotive brand.

michelin foot pump inflator with car alloy wheel and tyre

For the launch of the Michelin Inflation Range, we delivered a fully bespoke Amazon A+ content solution, built from the ground up to clearly communicate product value across multiple real-world applications.

The project combined choreographed lifestyle product photography - capturing the range in use across bicycle, motorbike, and car scenarios - with a dedicated studio shoot focused on clean, high-detail imagery of the product and packaging.

All assets were professionally edited and optimised for Amazon’s mobile-first environment, ensuring clarity, consistency, and alignment with Michelin’s premium brand standards.

Process, collaboration and brief management.

Every project begins with a clear understanding of the brief, vehicle platform, and intended audience. We work closely with the Identity Wraps team to translate client requirements into strong visual concepts, balancing creativity with practicality and brand intent.