Official Gravity Show merchandise designed across multiple styles and collaborations to reflect the scale, diversity, and ambition of the event.
Our task was to create a merchandise range that appealed to different audiences, while ensuring every piece remained instantly recognisable and brand-compliant.
For the 8th & 9th edition of Gravity Show at the NEC, we were trusted to design and deliver the official show merchandise - a key touchpoint for one of the UK’s most recognised automotive events.
Process, refinement and discussing the deciding factors
We worked closely with the Gravity Show team to develop a merchandise range that balanced creative freedom with brand discipline. Multiple design directions were explored in parallel, allowing us to create varied styles for different audience segments while carefully refining each piece to ensure consistency across the full collection.
Despite the diversity of designs, strict attention to brand rules and tone ensured the range felt cohesive and unified when presented at the show.
The result: A design for the crowd,
built for the brand
The final merchandise lineup featured a curated range of hoodies and t-shirts designed to work both as event merchandise and everyday streetwear. Alongside core Gravity Show designs, we delivered collaborative pieces with Liberty Walk, Drift Games, and Crewsade, carefully balancing each partner’s identity with clear Gravity Show ownership.
Materials, garment fit, and print execution were all considered to ensure the collection matched the scale, quality, and prestige of the event.
Key take-aways
Show merchandise isn’t just about logos on fabric - it’s about creating products that resonate with a wide audience while staying true to the brand at scale. Through fully custom illustration work, collaborative thinking, and disciplined brand control, we helped Gravity Show deliver an official merchandise range that connected with different communities and elevated the event experience.
Planning merch for a large-scale event or show? Let’s build something your audience actually wants to wear.
